Increase your user discovery; Tell your audience that you are here! With thousands of apps in the app store, it’s easy to get lost. Mobile app marketing not only helps you recognize and advertise your presence, but it also helps increase app downloads, build a better app road map, and improved apps revenue. As with all other aspects of digital marketing, mobile app marketing is about staying connected to the user throughout life, from the idea of launching the app, to being a user and transforming into a loyal customer.